Estimating work to be done

In software development we usually work on things that are completely new to us. Sometimes we have a problem to fix, it’s not a bug per se but more of a user or business problem that we wanna fix but we don’t know which solution would work. Sometimes it’s a…


Product Relaunch Journey

Failure is not necessarily a bad sign

Last week we launched a new Beta version of our app. This beta release brought an immense amount of negative feedback from our users, and I have collected some learnings that I think are worth sharing.

I’m writing this article on March 1st 2021. Let’s have a flashback to reach…


That’s a little reminder that things don’t get done by themselves, it’s very easy to fall in the trap of over analysis or excessive fear of failure and then you don’t start. Perfectionism won’t get you anywhere if you don’t take a first step. Watching 100 videos about body building or fat loss won’t burn as much calories as a walk. Watching a full course on programming won’t do if you don’t create a project and write some code yourself. Just do it and skip the bullshit, don’t create virtual blockers for yourself.


Every time I save a link/post/video on Facebook I get asked If I would like to add it to a collection. Whenever I want, I suffer from a broken experience imho.

To explain it, imagine you have these 3 collections on Facebook

  • Advertising
  • Memes
  • Product management

And then you see…


I have been thinking for some days actually before deciding to write on this topic. COVID-19 has a huge impact on the world, nobody can ignore this. …


I have been thinking for some days actually before deciding to write on this topic. COVID-19 has a huge impact on the world, nobody can ignore this. …


This is a short blog post, basically because I miss blogging and I had a recent idea that’s worth documenting.

I aim as much as possible to make my software products user friendly and easy to use. However, in a recent discussion with one of my colleagues we were talking…


In relationships between human beings, there is some pattern. In the beginnings you have the fascination, you’re dazzled, you feel like how can it be more perfect than this?! .. But then, while the time goes by, the fascinating uniqueness start to become less important, and what lasts is the…


It’s 2020, and we’re somehow lucky to have this multitude of communication tools that help us communicate and collaborate. The most common communication factor across almost all businesses in all industries is email. Basically, everybody is using email.

Yet, I see that email is still having fundamental issues in the…


Well, it’s not always happy, hopeful or inspiring stories. Sometimes stories are sad, expressing dissatisfaction, disappointment and anger.

I have been using youtube music for quite a while, I liked the service and how convenient it was. It comes as part of a package which is “Youtube Premium membership”. …

Bassem Elhawary

Product owner. I write user stories as part of my profession, and I tell stories as a passion. https://www.linkedin.com/in/belhawary

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